Google Ad Management

Google Ads is paid visibility for search intent. It is not about getting more traffic. It is about showing up for the searches that signal a real need, and then turning that moment into an enquiry, booking, or sale.

When it works well, it is because the offer is clear, the next step on the website is obvious, and lead handling is fast. When it struggles, it is usually because the business is still working out what it sells, who it is for, or what a good lead looks like.

If that is where you are, we can still help. We just start with focus and clarity, not scale.

Google Ads tends to be a strong fit when you sell something that can be searched for, compared, and decided on. It also works well when the job is time-sensitive, high-value, or local.

It is usually a harder channel when the offer is broad, the website is unclear, or the business cannot respond to leads promptly. In those cases, you can spend money and still feel like nothing is happening, because the system is not giving Google a clean job to do.

We will tell you straight what will hold performance back, and what to fix first.

Google Ads management is $750 per month.

Ad spend is separate and paid directly to Google. We will recommend a starting budget based on your market and lead value, but we would rather start with a level that can be measured properly than push spend that cannot be explained.

If you have never run Google Ads, we start small and specific. One priority service, one location, one clear conversion goal. We earn the right to expand by making one segment work properly first.

If you have run ads before but never felt sure what you were paying for, we audit first. What is working stays. Anything vague gets rebuilt. The goal is a clean structure you can understand, not a complicated account that looks impressive.

If leads are coming in but they are the wrong kind, we change what you are showing up for. That usually means search terms, exclusions, and landing page alignment, not just rewriting ads.

If budget is tight, we avoid wide coverage. We pick the highest-intent slice and protect it.

If you are ready to scale, we scale only what has already proven it can produce good enquiries.

Some accounts see leads early. Consistency comes from refinement. The first phase is about learning which intent produces the right enquiries, then building around that.

You get tracking that counts the outcomes that matter, campaigns built or rebuilt around Search-first intent, and an account structure designed for steady optimisation rather than constant resets.

That includes keyword and search term strategy with exclusions to reduce wasted spend, ad copy and extensions written to qualify the click, and ongoing optimisation and budget management based on what is producing real enquiries.

You also get monthly reporting written in plain English, plus a monthly check-in and quarterly planning so decisions do not drift.

This is the difference between an account that is launched and an account that is managed.

We review search terms to see what people actually typed, then remove the ones that waste spend. We adjust messaging so the ad attracts the right enquiry, not just any enquiry. We watch conversion behaviour and make small landing page recommendations that reduce friction. We shift budget toward the segments that produce real outcomes, and away from the ones that look busy but do not convert.

Performance Max can work when the foundations are solid. It can also blur what is driving results when tracking is weak or the account does not have enough reliable conversion signal.

We use it when conversion tracking is clean, the business has enough data for the system to learn, and there is a clear job for it. If those conditions are not in place, we keep the focus on Search, where intent is explicit and the learnings are cleaner.

Yes. We also manage Meta Ads and LinkedIn Ads. If you want to compare options, view our digital advertising plans.