Content Marketing 101: Writing SEO-Friendly Blog Posts
Good content is at the heart of modern SEO. If you want people to find your site on Googl you need to publish useful, targeted blog posts. Here is a quick guide to writing content that both humans and search engines will love.
Pick the Right Keywords: Start by understanding the why behind a user's search. Use a keyword research tool like Google Keyword Planner to find what phrases locals search for, and focus on longer, more specific phrases like "digital marketing tips for cafes NZ".
Use Keywords Naturally: Include your main keyword in the post's title, URL, and at least one subheading. However, the most important thing is to write for humans first and search bots second. Avoid keyword stuffing; instead, focus on thoroughly answering the reader's query.
Write High-Quality Content: Aim for at least 800-1000 words of clear, well-organised text. Use short paragraphs, bullet points, and lists to improve readability. Google favors pages that thoroughly answer a topic.
Add Value with Media: Include images, diagrams, or short videos to break up the text and add visual interest. Optimise the alt-text with relevant keywords to improve accessibility and provide search engines with more context.
Internal Linking: Link to other relevant pages on your site. For example, if you mention "SEO basics," link to your SEO services page. This spreads SEO value around your site and keeps visitors engaged.
In short, writing SEO-friendly blogs is about matching user intent with helpful content. If people search for "small business marketing tips," your post must directly and completely answer that query. Over time, each solid article you publish helps Google see your site as a trusted authority.
