We partnered with QRI Lifestyle to help a proud 131-year old rail community feel fresh again. The goal was to celebrate their heritage while showing how QRI still adds value to everyday life. Together, we built a strategy that connects belonging, benefits, and a sense of pride in being part of something bigger.

From there, we redefined QRI’s voice and visual direction to feel more open and inclusive - something both long-time members and newcomers could see themselves in. The creative expression balanced nostalgia with modern energy, reminding people that QRI isn’t stuck in the past; it’s evolving right alongside them.