Marketing Tracking & Analytics
Performance only improves when measurement is right. We set up tracking and analytics so you can see what is producing enquiries or sales, and so optimisation decisions are based on outcomes rather than platform metrics alone. Tracking and analytics setup is included as standard as part of our Meta and Google campaign setup.
What your marketing tracking and analytics setup includes
01. Conversion Tracking Setup
Conversion tracking aligned to your goals: leads, sales, and key actions.
02. GA4 and Tag Configuration
GA4 and tag setup so the right events are being captured.
03. Marketing Platform Tracking Configuration
Platform tracking configuration for Meta, Google and LinkedIn Ads.
04. Outcome-Based Reporting View
A reporting view that ties spend to outcomes.
05. Ongoing Monitoring
Ongoing monitoring so tracking remains reliable as campaigns and pages evolve.
06. Clear Interpretation
Clear interpretation: what happened, what shifted, and what we are doing next.